Privacy Policy

01Responsibility for Information

Invisell's responsibilities depend on the purpose for which it handles Personal Information. We act as a controller or responsible organization, as applicable, when determining the purposes of processing for our own activities, such as managing account relationships or operating our website. When handling Personal Information solely on a business customer's instructions, we act on that customer's behalf under the applicable agreement and data processing terms.

Customers are responsible for ensuring that they have the necessary authority to submit information, connect accounts, and direct processing through Invisell. This includes providing required notices and securing any permissions required by applicable law.

Business and agency accounts may allow multiple users to access records or configure workflows. Information available to account administrators and other authorized users depends on their assigned permissions. Customer-directed operations may also transmit information or account changes to a connected platform or another authorized recipient.

Customers may revoke access through the relevant connected platform. Revocation prevents further access under the withdrawn permissions. Information obtained before revocation remains subject to the retention and deletion provisions in Section 8.

02Sources and Categories of Information

Invisell receives information directly from users, through authorized account connections, and through interactions with our website. The information available to us varies according to the Services used and the permissions granted.

Information supplied by users

Registration, account configuration, and correspondence may provide seller email addresses, seller account details, preferences, and the contents of inquiries or support requests. Users of workflow and AI-assisted features may also provide prompts, decision rules, instructions, and workflow settings.

Information from connected platforms

Customers may authorize access to marketplace, advertising, commerce, analytics, or other business accounts. Available information may include account identifiers, campaigns, targeting and keyword records, product listings, pricing, inventory, sales and transactions, shopper or audience insights, and performance measurements. These records may contain Personal Information. Collection depends on the platform's available data, the permissions granted, and the customer's configuration.

Information generated through use

Processing a customer's instructions may generate results, workflow activity, and interaction records. Website visits may provide IP addresses, browser and device details, referring pages, access times, page views, and interaction events. The technologies used for website measurement and advertising are described in Section 5.

03Processing Purposes and Legal Grounds

Invisell uses information to administer customer relationships, provide requested functionality, maintain and improve the Services, communicate with users, and meet legal responsibilities. Where a legal basis is required, the basis depends on the activity and Invisell's role in the processing.

Where consent is relied upon, it may be withdrawn without affecting processing lawfully undertaken before withdrawal. This Policy does not replace a consent request where consent is required.

Invisell may also prepare statistical or de-identified information for service development and performance benchmarking where permitted by law and contract. Disclosure is limited to a form that does not reasonably identify an individual or business customer. Invisell will not attempt re-identification except where legally permitted. These activities remain subject to the AI restrictions in Section 4 and any applicable connected-platform requirements.

04AI-Assisted Processing and Automated Actions

Invisell's AI-assisted functions process user instructions and relevant account information to generate analyses, recommendations, and workflow outputs. Automated actions operate within the permissions and instructions authorized by the customer.

Where an enabled function relies on a third-party AI provider, information necessary to deliver that function may be processed by the provider on Invisell's behalf. Such processing must be governed by appropriate restrictions concerning confidentiality, security, and permitted use.

These restrictions do not prevent Invisell from using relevant records to troubleshoot a feature, investigate abuse, evaluate performance, or improve service delivery, provided those activities comply with the restrictions above, applicable law, and customer agreements.

AI-generated results may be inaccurate or incomplete. Customers remain responsible for assessing those results and for selecting the instructions and permissions that govern automated actions.

05Website Analytics and Marketing Preferences

Visits to our website may generate information such as IP addresses, browser and device characteristics, referral sources, pages viewed, access times, and interaction events. Invisell uses this information to evaluate website performance, understand engagement, and assess marketing results.

The website uses the following services, which may collect information directly through cookies, pixels, or related technologies:

• Google Analytics provides website traffic and engagement measurements using information such as online identifiers, device details, and page interactions. See Google's information about partner-site data.
• Microsoft Clarity provides heatmaps, behavioral metrics, and session replays. It captures interactions such as clicks, scrolling, and page activity to help assess website usability. Microsoft's handling of this information is described in the Microsoft Privacy Statement.
• Meta Pixel (Facebook Pixel) supports advertising measurement and audience selection, including retargeting website visitors. Meta may receive identifiers, browser and device details, page visits, and event information and associate those records with a Meta account. See the Meta Privacy Policy.

These providers may process information for their own purposes under their respective privacy policies. Depending on the applicable law, disclosure of website activity or identifiers for advertising may be treated as a sale, sharing, or targeted advertising even when no payment is received.

Invisell will obtain consent before enabling nonessential tracking where required by law. Browser cookie settings and provider privacy preferences offer additional controls. Google provides a Google Analytics opt-out browser add-on. Browser controls may limit website functionality and may not prevent every tracking method. Requests concerning privacy preferences may be sent to privacy@invisell.ai; applicable statutory consent and opt-out requirements govern these activities.

Invisell may send promotional communications where permitted by law. Recipients may unsubscribe through the instructions in the communication or by contacting us. Account, security, and other necessary service messages may continue after an individual unsubscribes from marketing.

06Recipients and Disclosures

In addition to customer-directed disclosures and the website technologies described above, information may be made available in the following circumstances.

Supporting the Services

Businesses providing server operation, technical maintenance, communications, customer support, or AI functionality may receive information needed for their work. Where they act on Invisell's behalf, their processing is subject to applicable contractual and legal restrictions.

Meeting legal and protective obligations

Invisell may disclose information where reasonably necessary to comply with law or legal process, respond to lawful requests, investigate misconduct, protect individuals or property, or establish, exercise, or defend legal claims.

Business ownership and financing

A proposed or completed financing, acquisition, restructuring, merger, or transfer of business assets may require disclosure of information to transaction participants and advisers. Such disclosures are subject to applicable law and appropriate confidentiality obligations.

Links and account connections may lead to services operated independently of Invisell. Those operators are responsible for their own information practices. This Policy describes Invisell's processing and does not replace the privacy notices of independent third parties.

07Safeguarding Information

Invisell uses privately operated servers for service information. Service providers, including website analytics and advertising providers, may also process information within their own infrastructure.

Administrative and technical safeguards are maintained to address the risks of unauthorized access, alteration, loss, misuse, or disclosure. No storage environment or transmission method is completely secure. Invisell will meet applicable legal and contractual response and notification obligations when a security incident occurs.

08Retention and Account Disconnection

Information is retained for as long as reasonably necessary to perform the Services and meet the purposes described in this Policy, including relevant legal, contractual, security, and dispute-resolution requirements.

Retention periods may vary depending on the type of information, the purpose for which it was collected, legal requirements, security considerations and contractual obligations. When information is no longer required, Invisell will delete, anonymize or otherwise dispose of it in accordance with applicable law and our policies.

Individuals may request deletion by emailing privacy@invisell.ai. Disconnecting an account does not, by itself, delete records already received. Those records remain subject to applicable deletion duties, retention requirements, and customer agreements.

09Processing Across Borders

Invisell may process and store information the United States, Canada, and other countries in which Invisell or its service providers conduct operations. Information may therefore be subject to privacy protections and lawful government access requirements different from those in the individual's country.

Where a transfer requires a legal mechanism or additional safeguards, Invisell will use arrangements permitted by applicable law. Information about the arrangements relevant to a particular transfer may be requested using the contact details in this Policy.

10Individual Rights and Complaints

The rights available to an individual depend on the applicable jurisdiction and statutory exceptions. They may include:

• Access to Personal Information and receipt of a portable copy;
• Correction of inaccurate information or deletion of information;
• Restriction of, or objection to, particular processing;
• Withdrawal of consent where processing depends on consent;
• Opting out of sale, sharing, or targeted advertising; and
• Appeal of a decision concerning a privacy request; and
• Protections relating to decisions based solely on automated processing that produce legal or similarly significant effects, where applicable.

Requests may be submitted to privacy@invisell.ai. Invisell may seek information reasonably needed to verify the requester or an authorized representative. We will respond within the period required by applicable law and will not unlawfully discriminate against individuals who exercise their rights.

Where Invisell holds information solely on a business customer's behalf, we may direct a request to that customer or assist the customer in handling it. Individuals may also raise concerns with the relevant privacy or data protection authority.

Rights and complaint-handling obligations under Canadian federal or provincial privacy legislation apply where those laws govern the processing. Additional rights under U.S. state privacy legislation, including rights relating to advertising, authorized agents, or appeals, apply where the relevant statutory coverage requirements are met.

11Children's Privacy

Invisell is intended for businesses and professional users. The Services are not directed to children, and Invisell does not knowingly collect Personal Information directly from children under 18. Where applicable law imposes a different age threshold, that requirement applies. If information has been collected from a child in circumstances prohibited by law, Invisell will take appropriate steps to remove it. Suspected collection may be reported to privacy@invisell.ai.

12Policy Updates and Contact

Changes to the Services, information practices, or applicable law may require revisions to this Policy. The current version will be posted on our website with its revision date. Invisell will provide additional notice or obtain consent when required by law.

Privacy inquiries, requests, and complaints should be addressed to: